Blog | EvoApp

Fedex Didn’t Deliver – Part II

keith, January 19, 2012

7 Reasons why Fedex didn’t deliver

It’s been three weeks since the video of the now infamous “Fedex Delivery” went viral. At the time, I commented that if anyone was interested in the dynamics of Social Media, they should be watching this story closely. While the story has died down, the dynamics of social media and the implications are just beginning to become visible. It’s even more fascinating than I anticipated.

What has happened in those three weeks? A Lot! I want to follow up my original blog with this summary so you can gain some insight into the collective wisdom (and I use that term very loosely).

First, here’s how the conversation looks visually.

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FedEx Didn’t Deliver

keith, December 22, 2011

If you’re not watching what is happening with FedEx this week, you’re not interested in the dynamics of social media and how business is trying to adapt the changing social landscape. Brief recap: A FedEx Express driver walks up to a fence with a flat screen TV and “delivers” it over the fence. (video link here)

In less than 2 days, this video went from zero to over 3 MILLION views and social posts, and made a David Letterman “Top Ten” list. FedEx issued two distinct apologies (links here andhere). The best part of the apology is where FedEx states that the delivery driver is “no longer working with customers”.
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6 Steps for Generating Website Traffic Using a Digital Intelligence Tool (and Social Media)

sergei, December 12, 2011

The World of Inbound Marketing

The world of marketing has fundamentally changed. As Brian Halligan and Dharmesh Shah of Hubspot constantly remind us, we’re living a revolution in the way people communicate. Gone are the old days of massive marketing budgets to slam prospects with unwanted ads and email blasts. Rather than spending large quantities of money to find customers, your customers want to find you. Welcome to the world of “inbound marketing”. One of the best ways to get your customers to find you and understand what you offer is get them to your website, your inbound marketing hub.

On to the Steps

There are many ways to do this. Here are 6 steps for using a digital intelligence tool such as EvoApp MX (you can use any high quality social media monitoring or social media business intelligence tool for this) to get more high-quality leads to your website! Note: once they get there, it’s up to you to have the proper content and conversion forms in place to get your prospects to take the next step and contact you!
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Razing Cain: How The Rise and Fall of Herman Cain Correlates with Social Media [INFOGRAPHIC]

sergei, November 30, 2011

The 2012 presidential race is heating up in dramatic fashion, and Herman Cain is a lead actor. The former businessman, radio host, and chairman of the Federal Reserve Bank of Kansas City has endured a rollercoaster rise and fall in his run for the White House, and it may be only the beginning. Using EvoApp MX software, we tracked, analyzed and compared social media conversations regarding Cain and his political campaign with Gallup Poll data to better understand the correlation between Gallup numbers – traditional metrics that measure a candidate’s popularity – and social media. The results of our findings pictured in the infographic prove the increased value of mining social media data and how these two data sources together will help determine the next president of the United States of America in 2012 and the advantages of accessing and analyzing this information (speed, efficiency, detail) compared to traditional polling methods.
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